Movie streaming giant, Netflix has officially announced its presence in Nigeria with a Nigerian twitter account, launched on Tuesday.
The platform took fans by surprise when the tweet, “Naija how far” surfaced from @Netflixnaija.
Netflix is an American streaming platform whose primary business is its subscription-based streaming service which offers online streaming of a library of films and television programs, including those produced in-house.
As of April 2019, Netflix had over 148 million paid subscriptions worldwide, including 60 million in the U. S., and over 154 million subscriptions total including free trials.
Announcing the new twitter account, Netflix posted a picture of Nollywood stars including Adesua Etomi-Wellington, Banky Wellington and Akin Omotoso.
The picture also included Kemi Adetiba, Richard Mofe-Damijo, Kunle Afolayan, Kate Henshaw, Omoni Oboli and Mo Abudu.
Netflixnaija wrote: “N is for Naija. N is for Nollywood. N is the 14th alphabet. 14 is also how many great talents you’re looking at. N is for Netflix. But most importantly…hello, Nigeria!”
Following the announcement, Nigerians welcomed the platform and urged them to commission more films that reflect African stories.
@Owen_osarugbe said, “Purchase the rights to all Ali and Pawpaw movies. In fact, all old Nollywood movies from the last 20 years. Those are the classics!”
@Nwandizzle tweeted, “Should we take this to mean that we should be expecting more Naija Netflix originals?”
@Daposalami said, “Anyways, let’s wait for Netflix originals from Naija. If at all that’s even in the plans.”
The first hint Netflix would have more active interest in original African content came in May when it advertised for a director of content acquisition for the Middle East, Turkey and Africa.
In October 2016, nine months after launching in Africa, it also deployed a dedicated server in Nigeria to ease the difficulties of content delivery for its local users.
In 2019, Netflix put its eight billion dollars original production budget to work in Nigeria’s Nollywood movie industry, when it purchased the worldwide rights to ‘LionHeart’.