A former Director General of the Nigerian Television Authority, NTA, Prof. Tony Iredia, has appealed for self-regulation of media in Nigeria.

 

Prof. Iredia made the call while fielding questions on a Live Television on Monday.

Iredia, who was specifically reacting to NBC Bill in the National Assembly frowned at the manner in which the industry regulator, the National Broadcasting Commission, NBC is gagging the media practitioners with different regulations and warned that such moves negated the real essence of media practice in the country.

The former NTA boss said if the Nigerian Bar Association, NBA and the Nigerian Medical Association, NMA could be allowed to regulate their practicing members, what stopped the media practitioners not to do same.

According to him, with self-regulation, the media practitioners would be offered opportunity to grow in the industry and then come up with best guiding principles and regulations that would be best suited to them in line with their professional ethics and laws.

He argued that it would be counterproductive if non experts are allowed to regulate the experts already in the field.

 

‘‘In today’s world what is going on is digitization. And this raises the question about what contents are we bringing to table? That what should be happening because content should be the emphasise because we are not producing enough contents.

‘‘Today we complain of the media because the practitioners in the industry have not been given the opportunity to be experts, and the way to make them experts is to enthrone professionalism into the system. Non experts cannot bring that expertise to the media. So, those who are trying to regulate should try to find out what is happening in the system and find out how to get there.

‘’We are saying let the media regulate itself the way other professionals bodies regulate themselves.

If you cannot trust them, why did you put them in place? They should let the media grow to do its job’’, he added.

For advert placement, Sponsorship, Media Video or Music Promotion, and to Publish Your Stories with us, Call/ WhatsApp/ Telegram: +2349138493600 | Find us on any Social Media: @bobojaytv